New Logo and Identity for World ORT by Firma

Established in 1880, World ORT (Obchestvo Remeslenogo Truda in Russian, “Association for the Promotion of Skilled Trades” in English) is the world’s largest Jewish education and vocational training non-governmental organization. Its mission is to work for the advancement of Jewish and non-Jewish people through training and education worldwide. The organization is operational in 37 countries with a network of schools, colleges, training centers, and programs that helps around 300,000 students every year. Earlier this year, World ORT introduced a new identity designed by Tel Aviv, Israel-based Firma. World ORT is an umbrella group for a sprawling federation of country-based affiliates that operate independently of one another. So we helped the organization focus on the core