New Name, Logo, and Packaging for TNX by Open

Established in 2005, Shekulo Tov is an organization in Israel that provides various opportunities for people with mental disabilities to develop vocational abilities to be able to work in society and live independently. A service of the Israeli Ministry of Health, the Ministry of social affairs and social services, and the Israeli Ministry of Defense, Shekulo Tov offers opportunities like becoming dog walkers, working at cafés or bookstores, and working at production plants where they are involved in the end to end production of chocolate, candles, soaps, paper products, and sweets, which are sold online and at pop-up locations under the name of Erkuti, which is what we are here to talk about. Renamed TNX, short for “Thanks”, this new brand is meant to make the initiative feel