New Logo and Identity for Arpe by Toormix

Established in 1991, Arpe specializes in the very specialized specialty (yes, I know that’s redundant thrice) of the manufacturing and personalizing of microfiber cloths, towels, and fabrics with custom artwork. Based in Spain, near Barcelona, Arpe creates its own fabrics from scratch and has varieties for applications like beach towels, cosmetic pouches, travel pillows, mobile device sleeves, eyeglasses wiping cloths, and even baby bibs, all produced so that they can be digitally printed with full-color images. Primarily, a business to business service, Arpe has also launched Tuva, a retail brand of towels using their fibers, design, and printing. Looking to expand internationally, Arpe recently introduced a new identity designed by Barcelona-based Toormix. [We] built a new image an