New Logo, Identity, and Packaging for HIKI by Aruliden

Launched in 2020, HIKI is a new brand of sweat products that includes deodorants, antiperspirants, body powders, anti-chafing sticks, and body wipes with the messaging distinction that their products are for “Any body” in an inclusive, diverse way. HIKI was developed by arfa, a digital-first consumer products company focused on the personal care space that develops its own brands and deploys them on their custom e-commerce platform — their other product so far is State Of, a symptom-specific skincare brand for perimenopausal and menopausal women. A key part of arfa is their “Collective”, a group of people throughout the U.S. representing all walks of life from gender to age to occupations who actively participate in the ideation and development of new products — her