New Logo and Packaging for kit: by Base

First launched in the early 2010s, then discontinued in 2017, and now brought back to market in 2022, kit: is a range of gender-neutral, skincare products owned by Mecca, a retailer of beauty and skin-care brands with 100-plus retail stores throughout Australia and New Zealand and an online store. The company offers over 150 global beauty brands but they also develop, produce, and distribute their very own signature line of products, like kit:, which has been designed “for all skinkind” and has a “no-frills philosophy and commitment to high-quality, plant-derived ingredients” like Tasmanian spring water, wild rosella, and Kakadu plum extract to infuse their balms, lotions, and cleansers. The identity and packaging have been designed by the Melbourne, Australia office of Base. O