New Logo and Identity for Ottawa Tourism by Rethink

Ottawa is the capital city of Canada and the fourth-largest metropolitan area in Canada. Unfortunately I have never been there and cannot speak directly from experience, but I can share what I found in my research. Simply put, it looks like a remarkably beautiful city: spectacular architecture (Parliament Hill, among others), the Rideau Canal, and a lot of parks and museums. In other words, it looks like a great place to visit. This past year Ottawa Tourism introduced a new logo and identity by Rethink’s Montreal and Vancouver offices. Most tourists (and a surprising number of Canadians) don’t know that Ottawa is the capital of Canada. They think it’s destinations like Toronto, Montreal, or even Victoria. So we decided to change that, with an identity tied to Canada’s most iconic symbol—th