New Logo and Identity for Panda Express

Established in 1973 by a recently immigrated father-son pair from the Yangzhou region of China with a single restaurant (then named Panda Inn) in Pasadena, CA, Panda Express is a quick service restaurant specializing in Chinese food. It now operates over 1,700 locations across the U.S. and Puerto Rico and is a staple of airport and shopping mall food courts. As Grits and Grids reports, Panda Express is a highly successful operation and has been on a steady incline over the years yet it still figures the need to keep improving and evolving. To coincide with the launch of a fast-casual concept restaurant in its home town, the Panda Express Innovation Kitchen, the company introduced an updated logo and materials that have spread to other locations.No design credit is given, no press release i