New Logo and Identity for Pandora

Launched in 2000, Pandora is a music streaming service or, in their words, a “music discovery platform” that works based on stations the user creates and works more like a radio than the on-demand nature of market juggernaut, Spotify. Based on users’ upvotes and downvotes, Pandora’s “Music Genome Project” algorithm will customize and personalize each station. As advanced as it sounds, the lack of direct, on-demand choice feels almost quaint by today’s demands but, like good, old-fashioned radio, it still packs a punch in letting you discover new music. Yesterday, along with the launch of Pandora Plus, Pandora introduced a new logo. No design credit given. Music is a personal experience for everyone, from the artists creating it all the way to the f