New Logo and Identity for Paws by Koto

Launched this month (June 2018, in case you are reading this in the future), Paws is a new service available in the UK that delivers food for dogs packed in precise daily portions and re-delivered on schedule to keep the food fresh. As a bonus, for every purchase, Paws donates a meal to a shelter dog. Starting with dog food, the service will eventually include more pet types and other products. The identity for Paws has been designed by London, UK-based Koto. Our visual and verbal identity pays tribute to all our fun, silly, individual, joyful pets – for a brand as unique as they are. Owning a pet will make you happier, fact. So all the elements of the Paws identity work together to communicate this positivity – the amazing moments we share with our pets. Warm colours combine w