New Logo and Identity for Perplexity by Smith & Diction

Established in 2022, Perplexity is an AI-powered search engine and chatbot that uses natural language processing and machine learning to provide its results (and the very handy follow-up questions one might have). Unlike the popular ChatGPT — although it uses the same OpenAI GPT 4 model — it adds footnotes to each sentence showing the source of where it got the information making it very easy to verify it as well as get more context. (Much of this paragraph was aided by Perplexity and I can confirm it’s a very nifty tool.) Founded by a group of AI veterans from OpenAI, Meta, Quora, and Databrick, Perplexity reached 2 million monthly active users in just four months and has raised a $25.6 million series A funding round. Its main tool is offered for free but a $20 monthly subscription