New Logo and Identity for PetPlate by Aruliden

Not much has changed since we first reviewed this project one year ago so I am going to take the liberty of copy-pasting my intro: Established in 2016, New York, NY-based Pet Plate is an online, direct-to-consumer, healthy dog food subscription service. The food is made, tested, and delivered in the United States. Like a handful of modern history entrepreneurial success stories, Pet Plate founder Renaldo Webb appeared on Shark Tank in 2017 but received no deals. According to this update he went on to raise $4 million in seed money soon after followed by another undisclosed round. [Ends copy-pasting] As its growth continues — it has delivered over 15,000,000 meals and treats to dogs across the USA since 2016 — Pet Plate introduced a new brand identity and packaging in October, designed by A