New Logo and Identity for Peugeot by Peugeot Design Lab and W

Established in 1810 in Sochaux, France, with what started as a steel foundry before turning its attention to cars in the 1880s, Peugeot is a French automotive manufacturer. Part of Stellantis (formerly Fiat Chrysler Automobiles and Groupe PSA wherein the “P” stood for “Peugeot”), Peugeot is present in almost 160 countries with more than 10,000 points of contact, and presents a complete mobility offering of cars, scooters, and bikes — I mean, check out this bad boy. Coming from a storied range of cars, Peugeot’s current line-up includes 12 models that span from sedans to SUVs, from electric to plug-in hybrids, and even a sport edition that builds on decades of racing history. At the end of February, Peugeot introduced a new identity designed by its own in-house