New Logo and Identity for Prospect Park Alliance by OCD

Established in 1987, the Prospect Park Alliance is a non-profit organization that partners with the City of New York, under the jurisdiction of the Department of Parks & Recreation, to preserve and maintain Prospect Park — literally and figuratively Brooklyn’s Central Park. Designed by the same duo, Frederick Law Olmsted and Calvert Vaux, Prospect Park is a magnificent 585-acre park with a lake, a zoo, baseball fields, playground, concert venue, an Audubon center, and miles of bike and running paths. Having lived three blocks from it, it’s one of the things I miss the most about Brooklyn. After helping bring the park back to life through restoration in the 1980s, the Prospect Park Alliance employs a third of the staff and oversees the day-to-day operation of Prospect