New Logo and Identity for ReflexAI by Together

Working closely with the ReflexAI team, we developed a new brand identity designed to make emotional intelligence tangible, measurable and operational. The system is built around the idea of visible progress, turning empathy from an abstract concept into something teams can see improving conversation by conversation.The identity combines a bold, distinctive visual language with expressive performance graphics, including abstract and literal radar graphs that visualise emotional intelligence and improvement over time. A refined colour palette, custom iconography and confident typography balance human warmth with rigour and credibility. This is supported by a clear, empathetic tone of voice that is grounded, transparent and results focused, reflecting ReflexAI’s role as a trusted guide in hi