New Logo and Identity for Rock Werchter by TIN
First celebrated in 1974, Rock Werchter is Belgium’s biggest music festival, consisting of four days and four stages, with “the biggest headliners, young talents, raging rockers, incredible singer-songwriters, new names, and the coolest beats around”. Taking place in the village of Werchter, near Leuven, the festival was originally a one-day event, then two in 1996, then 3 in 2000, and eventually four in 2003 that now attracts over 88,000 guests daily. Founded by Herman Schueremans, the festival was sold to Live Nation in 2003 but he remains the event’s organizer. The 2003, 2005, 2006, 2007, 2012 and 2014 festivals received the Arthur award for best festival in the world at the International Live Music Conference. As it prepares for the 2023 edition, Rock Werchter has int