New Logo and Identity for Royal Enfield by Codesign

Incorporated in India in 1955, Royal Enfield is a motorcycle company with a history that dates back to the 1890s and has its roots in the town of Redditch in the UK. After the Indian government ordered hundreds of Royal Enfield’s bikes for its police, an assembly plant was established in India building bikes from parts shipped from England, and later it bought the tooling to manufacture them locally. The British Royal Enfield company closed in the early 1970s but the India company, being independent and quite popular, continued producing bikes under the brand name and now sell them in over twenty countries. This past May, Royal Enfield introduced an evolution to its logo and new identity designed by Gurgaon, India-based Codesign.One of the areas that needed a deeper understanding at