New Logo and Identity for Scotiabank

Established in 1832, Scotiabank (formally The Bank of Nova Scotia) is one of the largest banks and financial services provider in Canada. With a team of more than 98,000 employees, Scotiabank offers personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets to over 25 million customers. This week, Scotiabank introduced a new identity. No design credit given. We updated our logos for a more modern, confident and legible look with every piece of communication.Some of the changes we’ve made to the logo are: an increased cap height, an improved ‘S’, a balanced ‘C’ and a centred ‘T’.Additionally, we decided to round out the characters across our brandmark in order to achieve a more moder