New Logo and Identity for Southern Smoke Foundation by Principle

(Est. 2015) “James Beard Award-winning Chef Chris Shepherd launched Southern Smoke in 2015 after learning his friend and former sommelier Antonio Gianola was diagnosed with multiple sclerosis. In 2017, Southern Smoke shifted its focus to provide assistance to people in the food and beverage industry affected by Hurricane Harvey and distributed $501,000 to 139 people in need. Recognizing a need, the Southern Smoke Foundation created an Emergency Relief Fund for people in the food and beverage industry nationwide in crisis. Since the beginning of the COVID-19 crisis, the Southern Smoke Emergency Relief Fund has distributed $6,026,586 million to food and beverage industry employees in need nationwide. To date, Southern Smoke has distributed $8,172,553 million—both directly to people in