New Logo and Identity for Sperry by Mono

“Sperry Top-Sider has been an American favorite since 1935 when Paul Sperry, inspired by his dog Prince’s ability to run nimbly over ice and snow, used a pen knife to cut siping into the outsole of a rubber sneaker. This ingenuity, along with the iconic inspiration of other design details, launched an American Original. Our mission is to share this unique story with a new generation that will embrace our brand because of its heritage, authenticity and optimistic personality.” Logo detail. Logo on shoe. Ads. Odyssey Project. Odysseys Await spot.