New Logo and Identity for Squarespace by DIA

Launched in 2003, Squarespace is a web publishing platform that allows anyone to easily design websites through pre-built templates and/or drag-and-drop functionality. Originally the work of Anthony Casalena who ran the company on his own for four years with seed money from his dad and a university grant, Squarespace now has more than 800 employees in three cities and an unspecified range of millions of websites have been done through its platform. I remember the days when Squarespace was just beginning and even few designers knew about it — now it has been advertising during the Super Bowl with Keanu Reeves since 2014 and they are the first sponsor to appear on the jerseys of the NBA’s New York Knicks. Rags to riches, yo. This week, Squarespace has introduced a new identity de