New Logo and Identity for Stetson by Tractorbeam

(Est. 1865) “As it has since 1865, Stetson is an iconic brand that embodies the resourceful, authentic, adaptable and diverse core of the American spirit. A global leader in authentic American lifestyle products, Stetson is committed to a heritage of craftmanship and quality that communicates individuality and freedom. John B. Stetson’s story of perseverance continues today, over 150 years later in step with the journey of America—ever evolving, yet timeless.” Different crests over the years. Logo. Crest detail. Original illustration. From illustration to digital file. Different versions for different sizes. Moody imagery.