New Logo and Identity for Stylight by Code & Theory

Established in 2008, Stylight is an online “fashion aggregator” serving as a curated gateway to buy clothing and accessories from other online retailers. Started by four students from Munich as a search tool for an entrepreneurship program, Stylight now has over 200 employees from 22 countries in five offices scouring the web and offers 15 country-specific websites with local retailers. Earlier this year, Stylight introduced a new logo and identity designed by the London office of Code & Theory. Logo detail. Logo in different colors. The previous logo was fine, although a little misguided in making the “S” such a big hero; an “S” and a heart don’t really mean much and don’t quite say fashion. The new logo still doesn’t outright scre