New Logo and Identity for Super Generic by Lost Property

(Est. 2026) Super Generic is an artist-led record label built to put art and artists first at a time when music is increasingly shaped by algorithms and trends. Super Generic will represent electronic, experimental, neo-classical, contemporary, and ambient music and support artists and composers in their pursuit of creative freedom and ambitious projects. Super Generic was formed from the partnership of composer, artist, and producer Matthew Wilcock and leading artist management company TRIBE Management. /** * Stop all iframes or HTML5 's from playing */ var stopVideos = function () { var videos = document.querySelectorAll('iframe, video'); Array.prototype.forEach.call(videos, function (video) { if (video.tagName.toLowerCase() === 'video') { video.pause(); } else { var src = video.src; vid