New Logo and Identity for Sydney Film Festival by For the People

First celebrated in 1954, the Sydney Film Festival (SFF) is an annual competitive film festival that takes place over the course of 12 days in June in various venues across Sydney, Australia. Screening more than 200 films, SFF then selects 12 winning films representing “courageous, audacious and cutting-edge” cinema. Recently completed, the 2019 edition of the festival featured a new identity designed by local firm For the People. Primary logo. Primary logo animation. The old logo was okay, with a sans serif featuring a glowing “D” that I’m guessing was meant to look like a bright screen inside a dark theater. The “D” was a strange letter to make the hero but it’s the only fully fillable letter in the name. The new logo is another sans serif,