New Logo and Identity for Tatts Group by Hulsbosch

With roots as far as back as the 1880s through managing the sales of Tattersall’s — the leading auctioneer of race horses in Ireland and the UK — in Sydney and Tasmania, Tatts Group is a leading company in the wagering, lotteries and gaming industries operating in Australia, New Zealand, and the UK. It manages eleven different lotteries with annual sales of over $4 billion and five sport and race betting providers with sales of $3.6 billion. It also operates three businesses that provide monitoring and support services to gaming venues. With a wide range of consumer brands under it, Tatts Group decided it was time to improve its own presence as the parent company and introduced a new identity designed by Sydney-based Hulsbosch. Research conducted by Hulsbosch, revealed th