New Logo and Identity for The Hershey Company done In-house with goDutch

Established in 1909 by Milton S. Hershey in Pennsylvania, The Hershey Company is a global confectionery producer with more than 80 individual brands around the world. These span from the eponymous Hershey’s to Reese’s to Kisses to Jolly Ranchers to Twizzlers and more. Over 13,000 employees across the globe help The Hershey Company achieve their promise, of “Bringing Goodness to the World”. Now, the parent company is getting a little bit of that goodness of its own with a redesigned logo and supporting identity designed by Hershey Global Design — led by Ron Burrage, Sr. Director Global Head of Design — and Cincinnati, OH-based goDutch with a custom font by New York, NY-based Alexander Design Associates.Our guiding principle during the design and developme