New Logo and Identity for the Meatpacking District by Base

Located on the far west side of Manhattan, between 14th and Gansevoort Streets — although now it’s extended to 16th and Horatio Streets — the Meatpacking District is one of the most iconic neighborhoods in New York. Its name comes from the more than 250 slaughterhouses and packing plants opened in the area by 1900, giving it its industrial chic appeal of today. From the 1960s to the late 1990s, the Meatpacking District’s declining meat and packing business and lack of residential options turned the neighborhood into a seedy one overrun by sex, drugs, and no rock ‘n’ roll. By the late 1990s, as fashion boutiques, big brands, luxury hotels, and fancy restaurants opened their doors, the Meatpacking District started transforming into what we see today: an ex