New Logo and Identity for TimesTalks by Base

Established in 1998, TimesTalks is a live conversation and performance series organized by The New York Times, taking place in various venues around New York and pairing its writers and journalists with notable figures in the fields of film and theater, art, music, literature, innovation, and fashion. Previous guests have included Bill Clinton, Grace Jones, Christo, David Adjaye, Denzel Washington, and Charlize Theron, among many others. Recently, TimesTalks introduced a new identity designed by the New York office of Base. We worked with the Times to design a visual system that cements its leadership in live journalism, captivates a diverse audience, and reflects the unique cultural relevance of every discussion.By taking a content-first strategy–leading with speakers, ideas, and to