New Logo and Identity for Trait by Studio zur Strassen

Established in 2020, originally as Twaiv, Trait is a personal running training plan app that focuses on providing users with tailored and flexible training programs, using sports science and adaptable AI training technology to focus on keeping users motivated by adapting to their daily needs. Co-founded by Raphael Jung and Matthias Ettrich, the app is focused on and available to the DACH market — that is, TIL, Germany, Austria, and Switzerland — and has experienced 178% growth year over year in its amount of downloads. With the goal to help users approach running “with empathy and encourage you to go running because you enjoy it, not because you have to according to your training plan”, the app’s plans are tailored to individual needs, characteristics, strengths, and weaknesses — in