New Logo and Identity for Tranch by Lovework Studio

Tranch is a UK-based B2B financial service that provides a flexible form of expense financing in the UK, US, and Europe. Basically, they help businesses by providing a “buy now, pay later” service similar to that in the consumer world. This allows fast-growing businesses to gain momentum by transforming how they pay for large expenses (SaaS products, infrastructure, legal fees, etc.). Founded in September 2021, Tranch borrows its name from “tranche,” meaning a portion of a total of a loan (or a block of assets such as cash or securities). It is also a slice of meat. This first definition helps describe what they do (breaking large costs into small payments). The second definition sets the tone for the visuals (a lot of chopping, cutting and slicing things into small