New Logo and Identity for Truly by Proxy and Rob Clarke

Established in 2013, Truly is a marketplace that offers a wide range of mostly luxury experiences to be given as gifts. For example: For $78, you can gift the man in your life a signature full service at John Allan’s (grooming) in New York or for $21,775, a private destination picnic with seaplane from NYC; for the woman in your life it could be a $1,907 haircut with celebrity hairstylist Ted Gibson or a $18,900 exclusive hire of Château Bouffémont in France. Each gift is delivered in a custom gift box. Last month, Truly introduced a new identity designed by London-based Proxy with logo design by Rob Clarke. There’s a bespoke, tailored spirit that is evident throughout the company, from the experiences on offer, to the customer service/concierge. Everything is handpicked and ca