New Logo and Identity for U.S. Army by Siegel+Gale, a Partner within Team DDB

Established in 1775 as a unified army for the colonies to fight Great Britain, the U.S. Army is the land service branch of the United States Armed Forces. Its mission is to “deploy, fight and win our nation’s wars by providing ready, prompt and sustained land dominance by Army forces across the full spectrum of conflict as part of the joint force” and is “capable of defeating enemy ground forces and indefinitely seizing and controlling those things an adversary prizes most – its land, its resources and its population”. (Like, damn. That is some menacing copywriting when put like that.) The Army offers more than 200 career employment opportunities across various disciplines, including aviation, cyber security, information technology, health care, aircraft maintenance