New Logo and Identity for Uber done In-house

Launched in 2009 (originally named UberCab), Uber is a ride hail application that connects drivers with riders but since there is a chance you are reading this while riding in an Uber car, you probably don’t need me to tell you much about Uber. Created by Travis Kalanick and Garrett Camp and headquartered in San Francisco, CA, Uber is now available in 400 cities across 65 countries where it has disrupted — for better and worse — the incumbent taxi system. Originally, a semi-affordable luxury that focused on big black cars, Uber now comes in every flavor with even the least fanciest cars as part of the unattached fleet and has even expanded into services like Uber Rush, a messenger service in Manhattan. Whether loved or hated, Uber is here to stay and, to cement its positi