New Logo and Identity for UCA by Spin

Established in 2008 when it was granted full university status, University for the Creative Arts (UCA) is a specialist art and design university in the south of England. It’s the result of the merger of Kent Institute of Art & Design and Surrey Institute of Art & Design, University College, both of which were themselves mergers of independent schools and colleges, most of them dating back to the late 1800s. Today, UCA is spread across four campuses in Canterbury, Epsom, Farnham and Rochester, with more than 7,000 students. Earlier this month the university introduced a new identity designed by London-based Spin. It was difficult not to be inspired by the passion for ‘creativity’ and ‘making.’ Our starting point is a visual language synonymous with desi