New Logo and Identity for Unrivaled Sports by Itch Projects

The brief centered on developing a creative expression that resonates with the next generation of athletes while bringing visual and strategic unity across the Unrivaled portfolio. Our goal was to create an energetic, youthful branding system that felt universally at home across a variety of different sports. Branding Concept – The primary logo is an abstracted pennant. – Pennant flags are relics of sport culture. Symbols of victory. Celebrations of team. Markers of place. Unrivaled Sports is putting a flag in the ground for young athletes everywhere. – The asymmetric composition conveys a sense of progression, forward momentum, and athletic movement. – The central ripple creates a distinct flag that is subtly inspired by the shape of a “U” for Unrivaled. – Li