A Soccer Logo Breaks Free
Hosted by the Asian Football Confederation, Asia’s governing body of soccer, the annual AFC Champions League features the best clubs from each country competing for Asian soccer supremacy. This past December they unveiled a new identity aimed towards the new and growing generation of soccer enthusiasts. Showing the transition from old to new logo. I am not at all familiar with Asian soccer so I am not exactly clear what the old logo meant, other than it was also the design of the trophy and that it is somewhat not pleasing to the eye. The new logo, for some reason, repels and attracts me at the same time. I hate the way the three-dimensionalization is done, I hate the Rotis Semi Serif typeface, and I can’t stand that the “AFC” text is not centered with the other two