New Logo and Identity for Ural Opera Ballet by Voskhod

Established in 1912, the Ekaterinburg Opera and Ballet Theatre, recently renamed Ural Opera Ballet, is one of the oldest opera theaters in Russia, located in Ekaterinburg, the fourth-largest city in the country. Named after the Ural Mountains (which lie West of the city) the Ural Opera Ballet is housed in an ornate baroque theatre and, as its name implies, presents both opera and ballet productions, focusing on global and local classics like La Boheme, Carmen, and Madama Butterfly, Giselle, Swan Lake, and The Nutcracker. The new identity for the new name has been designed by local firm Voskhod. A new identity was necessary for repositioning the theater as a successful modern cultural institution that shapes the trends of opera and ballet art not only in Russia but throughout the world. We