New Logo and Identity for Village Montréal by lg2

With no clear founding date — 1980s-ish — and various accounts of how and when it got its original name of “Le Village de l’Est” (The East Village in English) and eventually simply “Le Village gai” or “Le Village”, the newly renamed Village Montréal is an internationally recognized 2SLGBTQ+ destination, welcoming more than 1.4 million visitors each year. The district, delineated by Saint Catherine Street East and Atateken Street in the Ville-Marie borough of Montréal, Quebec, Canada, is managed by one of the twenty non-profit Société de Développement Commercial (SDC for short, Business Development Company in English) across the city that are in charge of the economic development and enhancement of a sector. Host to Montréal’s annual Pride cel