New Logo and Identity for Visual Electric by Manual

Founded in 2022 and launched in 2023, Visual Electric is an artificial intelligence image generator built for the creative process. Offering an alternative to the chat-based process that has quickly become the norm, Visual Electric introduces a breakthrough interface for generative AI that functions more like a WYSIWYG interface and provides numerous tools for exploring and refining prompts and their results. Co-founders Colin Dunn, Adam Menges, and Zach Stiggelbout think that “in order to be truly useful, AI needs to augment our existing creative process with all its winding paths, switchbacks and u-turns”, requiring a tool that “embraces ambiguity over certainty” and that “Like a musical instrument, they are something you play”. Helping bring this tool too life is a new identity designed