New Logo and Identity for West Dean by Johnson Banks

Founded by patron of the arts Edward James in 1971, West Dean College is a school of arts, design, and conservation offering courses and degrees across a wide array of disciplines ranging from clockmaking to tapestry design to furniture to creative writing. The college is located in a historic mansion on the grounds of the 6,400-acre West Dean estate in West Sussex, UK (which is also home to award-winning gardens, a bed and breakfast, a biomass district heating system, a church, and a variety of restaurants). Following their merging with the KLC School of Design in 2021, West Dean has introduced a new identity designed by London, UK-based Johnson Banks. By many metrics West Dean had already achieved success, but it was a fragmented one. Its existing logo, featuring crenellations and rollin