New Logo and Identity for World Athletics Ultimate Championship by Futurebrand

(Est. 2024, Launching 2026) “World Athletics Ultimate Championship is a new, global, track and field championship event set to transform the athletics calendar and define which athlete is the best of the best – pitting world champions, Olympic champions, the Wanda Diamond League winners and the year’s best performing athletes against each other, to crown the ultimate champion. Highlighting this revolutionary competition is a record-setting prize pot of US$10 million, the largest ever offered in the history of track & field athletics – with gold medallists set to receive US$150,000. This innovative event, debuting 11-13 September 2026 and set to be held every two years, will first be hosted in Hungary’s capital city of Budapest, promising a spectacular conclusion to the summer at