New Logo and Identity for World Design Weeks by Mucho

Established in 2017, World Design Weeks is a new network and membership organization for design weeks and festivals around the globe in an effort to “share knowledge, resources and best practices, fostering the exchange of products and ideas, sustainable development, and the growth of individual design events.” The organization currently counts with nine member Design Weeks, including some of the bigger ones in Barcelona, San Francisco, and Helsinki and its main event is a summit where members of the members meet in person (one of the requirements of being a member). The identity for the new organization has been designed by Mucho. Details make a difference. Sometimes, they change the world.The Earth’s axis, for example, is tilted at an angle of 23.5 degrees. Which brings