New Logo and Identity for Zig by R/GA

Established in 2020 and launched earlier this year, Zig is a mobility and lifestyle app for Singapore that combines transportation bookings, journey planning, and lifestyle discovery into an all-in-one mobile application. Zig is a digital initiative by ComfortDelGro, a Singaporean multinational land transport conglomerate that operates more than 41,600 vehicles across seven countries and as the market leader in Singapore it owns 75% of SBS Transit, which operates the public bus and rail system, as well as owning Comfort and CityCab, the largest players in Singapore’s taxi industry. Zig drives discovery by bringing together ComfortDelGro’s vast transport network and integrating it with the city’s lifestyle food and experience offerings allowing users to get personalized recommen