New Logo and Identity for Zocdoc by Wolff Olins

Established in 2007, Zocdoc is a tech-first company specialized in the healthcare industry, serving as a digital health marketplace focused on patients. Its main benefit is the ability to search doctors online and book using its system which shows actual appointment times in the very near future not 3 weeks from now as is typical when seeing new doctors. Zocdoc also shoots over medical information so that you can skip those essay-length forms you have to fill in with every new doctor. With 600 employees and a recent valuation of the company at $1.8 billion, Zocdoc had to outgrow the logo that cost its CEO $80 in 2007 and has introduced a new identity designed by New York, NY-based Wolff Olins. Zocdoc’s promise is to, “give power the patient.” To help Zocdoc deliver on tha