Brand
2017New Logo and Livery for JOON
(Launching 2018) “Air France presents its new airline, JOON, which will start operating medium-haul flights from Paris-Charles de Gaulle this autumn, followed by long-haul flights in summer 2018. JOON is especially aimed at a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology. This new brand has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport.” Logo. Uniforms. Livery. Video introduction.
Closest kin
New Logo, Identity, and Livery for Korean Air by Lippincott
Brand
New Logo, Identity, and Livery for Korean Air by Lippincott
New Logo, Identity, and Livery for Qantas by Houston Group
Brand
New Logo, Identity, and Livery for Qantas by Houston Group
New Logo, Identity, and Livery for Canada Jetlines by Cossette
Brand
New Logo, Identity, and Livery for Canada Jetlines by Cossette
New Logo and Identity for Midnight Trains by Yorgo&Co
Brand
New Logo and Identity for Midnight Trains by Yorgo&Co
New Logo, Identity, and Livery for Aer Lingus by Lippincott
Brand
New Logo, Identity, and Livery for Aer Lingus by Lippincott
New Logo and Identity for MAIF by W&cie
Brand
New Logo and Identity for MAIF by W&cie
New Logo and Livery for Tigerair by The Secret Little Agency
Brand
New Logo and Livery for Tigerair by The Secret Little Agency

Project
Maxime Guyon’s latest project takes a fascinating – and beautiful – look at the aeronautics industry