Brand
2014New Logo and On-air Look for FYI by loyalkaspar
Launched earlier this month, FYI is the newest A+E Networks channel that “covers a range of stories and experiences that reflect how people actually live their lives today” and “embraces an adventurous, personalized and non-prescriptive approach to peoples’ taste, space, look, story and more.” What that means, programming-wise, are a new range of original series that cover genres like a wedding reality show, house renovation, food competition, and makeovers. Also, during not primetime you can still find the Biography series which gave the name to the Bio channel in 1999 which gave its life for this new channel. FYI, for your information, stands not “for your information” but for all or either of these: “For your inspiration,” “For
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