Brand
2012In Brief: Drama. Period.
Like many other cable channels, TNT has become one of the better destinations on TV and for the last few years they have built their brand around the tagline of “We Know Drama” but that’s too many words, really. With the help of Los Angeles, CA-based Ferroconcrete has launched a new network graphics package that is just Drama, punctuated by a simplified TNT logo. Montage above. More visuals and story here.
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Identity
Sports Fandom as Brand Lesson