New Logo and On-air Look for <em>The World Game</em> by Frost* Design

First aired in 2001, The World Game is a television show broadcast on SBS — Australia’s public broadcasting radio, online, and television network — that brings the world of soccer to Australians. Originally a 6-hour block, the show is now just a 30-minute show but it has ballooned as a digital-first platform with a major online presence and mobile app. Ahead of its increased coverage coming in 2018 for the World Cup, The World Game recently introduced a new identity designed by Sydney-based Frost* Design. The new identity, inspired by the football’s keystone shape, represents The World Game as the ‘home’ of football and the most culturally diverse and inclusive sport on the planet. The pentagon also doubles to represent a ‘home’, a message th