New Logo and Packaging for BERO by CENTER

Launched this week, BERO is a premium non-alcoholic beer that enters what is considered to be the fastest-growing beverage category in the U.S.. The new brand has been co-founded by Tom Holland (of Tom Holland fame) and John Herman (who is not as famous but has been quite successful in leading CPG brands) along with consumer-led fund Imaginary Ventures and talent agency WME. Inspired by Tom’s sobriety journey — two years and counting — BERO will launch with three varieties: Kingston Golden Pils, named after his hometown of Kingston Upon Thames; Edge Hill Hazy IPA, named for the street address of his childhood school, Donhead Preparatory; and Noon Wheat, named after his beloved schnauzer. Available nationwide, BERO will also roll out across Target stores next year. The identity and pa