New Logo and Packaging for Cheeky Panda by B&B Studio

As the brand’s key asset, Colin the panda was being over-used, showing up in different guises across the brand. The new branding establishes his role as a true icon, locked up with a bolder, more meaningful logotype, and taking up space with confidence across all packaging design.One of the key criticisms of the brand’s existing packaging design was its literal depiction of bamboo – an inherently spiky plant that contradicted the brand’s claims of silky soft textures. The new designs feature an illustrative interpretation of bamboo that prioritise softness and naturalness through depth of colour and texture. The placement of the new bamboo patterns differs across the ranges, creating white space for brand and product information. On the tissue box, they create a wra